LinkedIn Wallet is an app that lets you save digital business cards and encourages new LinkedIn connections. This personal project was inspired by my own frustration with printing business cards for a networking event I was attending, so I decided to brainstorm ideas for solutions and landed on a new product proposal for LinkedIn.
I spent a few days exploring different directions, talking to people who experienced the same frustration as me, and analyzing products that could potentially solve this issue. Finally, I decided to create a wallet app powered by LinkedIn and think of exchanging cards as an entry point instead of the conclusion of an interaction.
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LinkedIn Wallet is an app from the LinkedIn family that extends the benefits of their platform by offering a new way to connect with others. Instead of simply competing with physical business cards, this app aims to make the ritual of exchanging cards another entry point to the LinkedIn network.
People have been predicting the end of the business card for years, but no one seems to find a replacement for them. Big companies and startups have explored different ways to achieve the same goal, but they create a digital copy of the original paper business card without offering additional value, or even creating new pain points.
A business card is, for many of us, the first contact point we make with others. What printed cards are missing is an option to see more without demanding too much from people. We need a tool that encourages engagement and develops relationships quicker.
Why LinkedIn? In the last few years, I’ve witnessed the development of a network that evolved into a platform that gives users access to people, jobs, news, and insights. LinkedIn is now one of the most relevant professional networks available and has already built a system that helps you be even better at what you do.
DESIGNING AN EXPERIENCE
The ritual of physically exchanging business cards is something that I wanted to keep and integrate with this app. To achieve this, I looked at different features and interactions used in other products, and tested some of my ideas with diverse users. One thing that I really wanted to consider for this app was its learning curve.