As a result of a partnership between Visa and Samsung, I was asked to create the on boarding animation for a new update on the Samsung Pay app. This update introduced a feature that allowed Samsung Pay users to checkout faster on any supporting website using their cards stored on Visa’s digital wallet: Visa Checkout.
Visa Checkout + Samsung Pay
For this project, I collaborated with other designers to make sure the animation I created was cohesive with the new on boarding experience that added additional steps to enable online payments using Visa Checkout. This update was released on September, 2016.
PAY ONLINE USING SAMSUNG PAY
Instead of signing in to Samsung Pay when making a purchase on your favorite online store, use your cards stored on Visa’s digital wallet and authorize the purchase from your phone. Simply look for the Visa Checkout button and pay online instantly.
IDENTIFYING VISUAL CONNECTORS
To create a smooth and clear animation, it was important to find visual elements that would serve as connectors between each step of the on boarding narrative. Identifying these connectors allowed us to, not only provide more context about what/when/how, but also to emphasize which element was the ‘protagonist’ on each step.